[OMO* OnBoard], a SaaS integration service from NRI Digital Corporation, integrates customer information obtained from online contact points and purchasing behavior from offline contact points, such as physical stores, to provide optimal service to each individual customer.
*OMO:（Online Merges with Offline）is a concept marketing method that eliminates the boundary between online (Internet) and offline (real stores) to provide optimal service to each individual customer and improve CX. This is a marketing method that improves CX by providing optimal service to each customer.
Do you understand the purchasing behavior within real stores?
We would like to provide new customer experience in offline stores by taking real-time actions in response to customer behavior.
Information acquired through “online contact points” and “offline contact points” located in real stores
are integrated to design the customer experience.
[OMO OnBoard] links online behavioral data acquired by KARTE from PLAID, Inc with in-store customer behavior acquired by 3D LiDAR installed in real stores connected through QR codes and facial recognition, enabling real-time actions based on both online and offline behavioral measurements.
In addition, by offering products online at the appropriate time after the customer has left the store that he or she did not purchase after spending a long time thinking over them in the actual store, it enables to encourage customers who regret not buying to re-consider their purchase.
Expected benefits
Analysis of online and off-line customer behavior
3D LiDAR installed in real stores enables seamless analysis of online and offline behavior by integrating in-store traffic line measurement and online behavior.
Improve customer experience
Based on customers’ in-store behavior, demands and problems are estimated, and coupons and special offers are provided in real time to improve the customer experience.